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Despite the current power struggle behind the scenes, West Ham United’s board are following through on one of the promises made early on following David Sullivan’s hasty departure. Those halcyon days of June when it seemed that Kretinsky’s ‘brave new world’ was set to envelop the club and supporters in post-‘BS’ optimism have been derailed somewhat by the arrival on the scene of Amanda Staveley’s hostile takeover bid. However, one of the processes set in motion back in June is set to gather pace, as the club keep to their commitment to consulting, and then changing, the club crest – that’s the badge to you and me. The newest version from 2016 for many symbolised the commercialism of the Sullivan-Brady era, thanks to the tourist-friendly ‘London’ addition and the removal of the castle which first appeared on the crest in the 1960’s. The West Ham web site offers fans an opportunity to have their say on the new-era club crest: “Forging Our Future- Deciding the future of our crest, together” (click the link) As the page explains: “This survey is the first phase of our crest consultation process and has two objectives: - - - To find out whether supporters would like to see our current crest changed - To understand what it means to be a West Ham United supporter and how that could shape any potential new crest design - This survey is just the first round of consultation. If a majority of supporters agree that the crest should be changed, the Club would use the results to create multiple new design options . You would have the opportunity to give your view again later in the season by voting on the different crest designs. Any final design would be implemented in the summer of 2028 in time for the start of the 2028/2029 season.” However, the survey isn’t open to fans who attended less than five games last season: Head on over and read the full list of qualifying factors. So fans should head over and make their own opinions known. Hopefully once the shareholder situation is better known – next month looks likely to tell us much about Kretinsky’s shareholder situation -the club will follow through on other initiatives to move West Ham back towards a fully engaged fan base with a new look, listening and fan-friendly board.