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COVENTRY City and the Coventry Building Society Arena have announced a new £15million 10-year partnership with Legends Global. As part of the deal, Coventry, Legends Global and the Arena will jointly invest a total of £15m over the next three years to help transform the CBS Arena. The partnership has already committed a sum of £2.5m to deliver immediate, visible improvements at the ground. Legends Global work with many clubs, stadiums and arenas around the world, including Real Madrid, Barcelona and the New York Yankees, dealing with hospitality and fan experiences. The venue management company plans to enhance every aspect of the fan, guest, promoter and event organiser experience. This spans hospitality transformation, food and beverage improvements, technology upgrades, premium spaces and wider venue infrastructure enhancements. Coventry owner and chairman, Doug King said: “This is a landmark partnership for Coventry City, Coventry Building Society Arena and the city as a whole. “Our return to the Premier League is a defining moment, but our ambition extends far beyond what happens on the pitch. “Together with Legends Global, we are making a significant investment in the future of this venue and transforming the experience for everyone who comes through its doors. “We want to attract the world’s best talent both on and off the pitch and establish Coventry as a leading destination for sport, music, exhibitions, conferences and hospitality, 365 days a year. “This is about matching the scale of our ambition with the quality of our environment and demonstrating what Coventry can achieve on the national and international stage.” Legends Global’s president, Chris Bray, added: “Coventry City’s promotion to the Premier League is a huge moment for the club, its fans and for the city. “It deserves a venue experience that matches the occasion, and that’s exactly what we’re here to deliver. “This is about much more than operations, it’s about bringing real transformation to both the club and the arena – newly-renovated kiosks, elevated food and drink, the premium spaces and technology that make everything feel effortless. “We don’t just operate venues – we set a new benchmark for what the complete experience should look and feel like. “We are incredibly proud to be Coventry’s partner for this journey, and cannot wait to show fans, and the Premier League, what this arena can do.”