Sports Media Pod: The NFL says Nielsen has been undercounting its audience
Sports Business Journal · unknown author · 2026-08-20T17:28:03+00:00 · nguồn gốc
On this week’s Sports Media Podcast, NFL SVP/Data & Analytics Paul Ballew discusses the league’s concerns that traditional audience measurement has underestimated NFL viewership. He explains to SBJ’s Austin Karp what the impact that missing viewers can have on ad revenue, rights deals, and why the league pushed for changes to Nielsen’s measurement system.