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Wigan Athletic have unveiled their new 2026-27 third kit, with O’Neills delivering a retro-inspired design for the Latics’ latest alternative strip. The new shirt takes a very different direction from Wigan’s traditional blue and white colours, combining an off-white/cream base with black and green detailing. It forms part of the club’s first season with O’Neills, who became Wigan Athletic’s new official kit supplier ahead of the 2026-27 campaign. Retro Look for the Wigan Athletic 2026-27 Third Shirt The Wigan Athletic 2026-27 third shirt has a deliberately understated appearance, with the cream body accompanied by a traditional black fold-over collar. A narrow green trim around the collar introduces a splash of colour, with the same black and green combination continuing around the sleeve cuffs. One of the most interesting features is the fabric itself. Rather than using a completely plain finish, O’Neills have incorporated a subtle tonal pattern into the material, giving the shirt additional texture while retaining its clean appearance. The O’Neills logo appears in black on the right breast, while Wigan’s distinctive tree and crown emblem is used on the opposite side. The simplified crest works particularly well with the retro aesthetic, with the green tree providing one of the few brighter elements on the shirt. Smurfit Westrock once again features across the centre of the jersey, with its black branding complementing the overall colour scheme. “Up The Tics!” Inside the Collar O’Neills have added another Wigan-specific detail to the inside of the neckline, where “Up The Tics!” is repeated around the neck tape. The shirt also carries 3PL branding on the sleeve, while an O’Neills authenticity label is positioned towards the bottom of the jersey. Both short-sleeved and long-sleeved versions of the design have been pictured, with the long-sleeved shirt particularly enhancing the throwback football-shirt feel. O’Neills Begin a New Era With Wigan Athletic The 2026-27 season marks the beginning of Wigan Athletic’s partnership with O’Neills following the conclusion of the club’s previous relationship with Puma. The new agreement officially began in June 2026 and promised greater scope for bespoke Wigan designs rather than relying heavily on standard teamwear templates. That approach is certainly evident with this third shirt. While modern in its construction, the combination of the cream colouring, fold-over collar, understated club badge and black-and-green trim gives the kit an unmistakably old-school appearance. The accompanying launch photography takes the retro theme even further, presenting the kit against a deliberately nostalgic domestic backdrop that looks more like something from a football catalogue of decades past than a typical modern kit launch. Wigan Athletic 2026-27 Third Kit The new Wigan Athletic 2026-27 O’Neills third kit is arguably one of the most distinctive shirts from the Latics’ new technical partnership so far. Its unusual cream colourway and restrained use of black and green create a smart alternative to the club’s more familiar colours, while details including the simplified tree-and-crown badge and “Up The Tics!” neck tape give the design a clear Wigan identity. For supporters who enjoy football shirts with a strong retro influence, this could prove to be one of Wigan Athletic’s standout kits of the 2026-27 season. Buy a retro Wigan Athletic shirt from The Kitman: