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Inside the F1 driver’s bubble: The communications officer Modern Formula 1 teams are huge companies with hundreds of employees all working hard to try to be the best in the sport. But within these vast organisations there are the teams within a team – the small cadre of people centred around helping each driver perform at their maximum. Formula 1.com is delving into those bubbles to gain a greater understanding of the lives of those who work closely with the stars of F1. Concluding the series Bradley Lord, Mercedes’ Deputy Team Principal and Chief Communications Officer, explains how his team guides its drivers in dealing with the media, managing relationships, and co-ordinating activities through a race weekend. Next Up Related Articles - /TEAM%20PREVIEWSHALF%20TERM%20REPORTS%20V1%20-%20DISPLAY%20Racing%20Bulls.webp>) How Racing Bulls’ 2026 season has played out so far - Every trophy won in the 2026 F1 season so far - The story behind these 12 striking images from the 2026 season - UnlockedInside the F1 driver’s bubble: The driver manager - .webp>) Why have Cadillac decided to replace Lowdon with Budkowski? - .webp>) How Haas’ 2026 season has played out so far