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Newcastle United’s efforts to grow its commercial operation continue behind the scenes, with increasing revenue away from the pitch remaining an important part of the club’s long-term development. Newcastle Adds Global Giant as New Multi-Million-Pound Partnership Emerges The Daily Mail’s Craig Hope reported that Newcastle will announce a new multi-million-pound partnership with Coca-Cola this week, bringing one of the world’s biggest drinks brands into the club’s expanding commercial portfolio. Coca-Cola will replace Sela as the sponsor of the St James’ STACK fan zone as part of the agreement. “Newcastle will confirm a new multi-million-pound partnership with Coca-Cola this week,” Hope reported. The agreement represents another commercial move negotiated under CEO David Hopkinson, who has made increasing Newcastle’s revenues a key part of his work since arriving at St. James’ Park. It will not be the only partnership Newcastle has secured. Hope also revealed that the club has signed a new multi-year agreement extending its existing partnership with betting and entertainment brand BetMGM. The precise financial values and lengths of the agreements were not disclosed in Hope’s report, beyond the Coca-Cola partnership being described as a multi-million-pound deal. Hope reported that further partnership announcements are expected over the coming months, suggesting Hopkinson and Newcastle’s commercial operation still have additional agreements in the pipeline. What do you make of Newcastle’s new Coca-Cola partnership, and how important is commercial growth to the club’s ambitions? Let us know in the comments. Join the conversation! Sign up for a user account at Coming Home Newcastle and get: - Create community posts on The Feed for everyone to read - Comment on all articles and community posts - Recommend comments and community posts - Enjoy a new, improved notifications system - Fewer ads Most Popular - Newcastle Eyes Future Move for One of Sweden’s Most Productive Youngsters - Lewis Hall’s New Newcastle Contract Includes Major Blow for Manchester United - Newcastle Made Summer Move for Galatasaray Star Before Transfer Veto: Report - Newcastle Eyes Barcelona Defender as La Liga Champions Set €55M Transfer Price - EFL Cup | Millwall 0-1 Newcastle — Player Ratings: Mags Fight Hard, Escape The Den