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Codere Online strikes multi-year NFL deal in Mexico NFL’s Mexico Game in November at the heart of the partnership. Igaming operator Codere Online has struck a multi-year deal with the NFL in Mexico, one of its core markets alongside Spain. The brand will become an official betting partner of the NFL in Mexico and an official partner of Super Bowl LXI. Codere Online will also become an official partner of the NFL’s Mexico Game, in which San Francisco 49ers and the Minnesota Vikings will face off in Mexico City in November. As well as sponsorship, the deal will comprise activations across multiple cities in Mexico, featuring hospitality programs, VIP experiences and NFL merchandise opportunities. Codere Online secures NFL brand leverage Carlos Sabanza, director of sponsorships and public relations at Codere Online, said: "This agreement strengthens our premium positioning while underlining our long-term commitment to Mexico, a market with an extraordinary passion for the NFL. “Together, we look forward to creating distinctive experiences that bring fans closer to the game and further enhance our sports betting and entertainment offering." The announcement comes off the back of Codere Online reporting its “strongest quarterly performance to date” in Q2. Love reading our news? Click and tick to add us as a preferred Google Source