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DAZN has informed US subscribers that another price increase is coming, with its flexible monthly rate rising to $34.99 after September 10 as the streaming platform points to its expanding boxing roster and wider sports offering. A notice seen by World Boxing News confirms affected subscribers will see the new $34.99 price reflected in their following billing cycle. “We’ve just added PBC to our roster alongside Golden Boy, Top Rank and Matchroom,” DAZN told subscribers, while also highlighting more than 8,500 live matches annually through FIFA+ “To continue delivering the best year-round schedule, we’re updating our pricing,” the notice adds. For customers currently paying $29.99, that means another $5 every month and another $60 over a full year. A Monthly Flex subscriber paying $34.99 for twelve straight months would hand over $419.88. Customers willing to commit for twelve months can instead pay $24.99 each month, totaling $299.88, while the cheapest standard option remains $249.99 upfront. That means retaining the freedom to cancel costs a US customer almost $170 more per year than paying the standard annual fee upfront. Rising Costs When WBN began closely following DAZN’s latest pricing changes in late 2025, its regular US annual subscription could still be purchased for $224.99. DAZN subsequently launched Ultimate in November 2025 at $44.99 per month, equivalent to $539.88 over twelve monthly payments, or $449.99 upfront. The pitch was that Ultimate would include at least twelve PPV events annually. By June, DAZN had already delivered or announced ten of those twelve events, although WBN questioned whether every fight genuinely deserved the pay-per-view label. The prices have since changed again. DAZN’s current US Ultimate plan costs $49.99 per month on a 12-month agreement, totaling $599.88, while the upfront Ultimate price remains $449.99. The major annual US figures now look like this: Monthly Flex: $419.88 per year Standard annual contract paid monthly: $299.88 per year Standard annual upfront: $249.99 per year Ultimate annual contract paid monthly: $599.88 per year Ultimate annual upfront: $449.99 per year For customers unwilling to commit, the new $34.99 rate effectively creates a flexibility tax. A fan who keeps Flex for an entire year pays $120 more than someone on the standard annual monthly contract and almost $170 more than someone paying upfront. DAZN Has Become Harder to Avoid There is another side to the argument. DAZN’s boxing offering is considerably stronger than it once was. In June, WBN outlined how DAZN’s growing promoter roster was making the platform increasingly difficult for serious boxing fans to avoid. That position has strengthened further, with DAZN specifically highlighting PBC when informing subscribers of the latest increase. There is therefore a legitimate argument that fans are receiving considerably more content for their money. For boxing fans, however, there is a reason another DAZN price increase still stings. Whether the increased cost is matched by the quality of DAZN’s boxing coverage remains another debate entirely. Pay-per-view was supposed to be going away, and they have effectively heard that promise twice. Pay-Per-View is Back DAZN originally entered boxing with an identity built around challenging pay-per-view. Its subscription model offered an alternative to repeatedly asking fans for huge one-off fees to watch major fights. PPV eventually returned. Then, in July 2025, boxing fans heard effectively the same promise again when Turki Alalshikh announced after meeting DAZN CEO Shay Segev that Riyadh Season and The Ring events would no longer operate under the traditional pay-per-view model. Alalshikh said PPV had damaged boxing and stated that those events would be available to DAZN subscribers without additional charges. Instead, major events continued to be sold separately before DAZN introduced Ultimate, allowing customers to avoid individual PPV fees by paying substantially more for another subscription tier. WBN questioned that move immediately because fans had gone from hearing that pay-per-view was finished to being offered a package costing between $449.99 and $539.88 annually to include premium events. The Ultimate Price Ultimate has since increased to $49.99 per month on its US annual monthly-payment plan, and now the flexible standard subscription is becoming more expensive as well. DAZN deserves credit for building an extraordinary position in boxing. Its promoter roster has become so deep that following top-level boxing without the platform is increasingly difficult. That success cuts both ways, as DAZN has arguably never given boxing fans more reasons to subscribe. After years of promises about leaving pay-per-view behind, it has also never found more ways to make them pay. About the Author Phil Jay is the Editor-in-Chief of World Boxing News (WBN), a BWAA-acknowledged boxing news website founded in 2010.