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Arthur Ashe Stadium’s Pivot to Premium Hospitality The marquee court at the U.S. Open is in the middle of an $800 million renovation. This year, they unveiled a host of new suites. Visitors to Arthur Ashe Stadium at the U.S. Open this year will see giant signs plastered on the walls. “Mastery takes time,” they read. “Please pardon our progress while we reimagine the stadium.” Ashe, built in 1997, is in the middle of an $800 million renovation, described as the “largest single investment in U.S. Open history.” In addition to thousands of new courtside seats, a new entryway, and eight club spaces, the stadium debuted two new luxury suite levels this year, along with a complete redesign of the President’s Suite (the U.S. Open equivalent of Wimbledon’s Royal Box). The renovation, set to be completed next year, will also expand the promenade concourse by 40 percent, redo the stadium entryway, and add restrooms, while improving movement throughout the stadium. The biggest change, though, can be seen in the suites inside Ashe. There has been an “insatiable appetite for premium hospitality,” says Daniel Zausner, chief operating officer at the USTA National Tennis Center. While the USTA’s permanent hospitality spaces—including the 74-seat Bunker Club and 464-seat Courtside Club—are scheduled to fully open in 2027, the new luxury suites offer a preview of what Ashe is becoming: a stadium where premium dining and service are designed to unfold alongside the tennis. The renovation is in line with other major stadium overhauls around the country. “Premium has just gone nuts,” journalist Bret McCormick, who covers facilities and fan experience for the Sports Business Journal, told T&C earlier this year. “Sports, for a long time, had three seating products: General admission, shoebox-size type suite, and maybe a club seat. The biggest thing that’s changed is the general admission seats, in a lot of cases, have reduced in number,” and the range of premium hospitality offerings has skyrocketed. The shift is visible in the seating math in the new Arthur Ashe. Although Ashe’s overall capacity will remain roughly the same, the renovation adds 2,000 courtside seats—bringing the total to 5,000—while removing approximately 3,500 moderately priced loge seats. In other words, the stadium is making room for even more high-paying fans. It’s all part of the event’s pivot to premium hospitality inside the stadium, while keeping as much of the tournament—including affordable grounds passes and the free Fan Week—as accessible as possible. It’s clearly working: Hospitality and service revenue at the U.S. Open more than doubled between 2021 and 2024, from $41 million to $83.3 million, according to the Financial Times. The stadium’s two new suite levels are the most visible sign of the tournament’s premium hospitality-driven future. “The client has come to expect things like pre- and post-match meals—to expect a combination of tennis and so much more,” Kirsten Corio, the USTA’s chief commercial officer, told Manhattan Daily. Many of the new suites feature an emphasis on food and drink, with sit-down dining areas and full bars. The first level of suites features the U.S. Open’s key sponsors, including Cadillac, Emirates, Rolex, Grey Goose, IHG Hotels, Ralph Lauren, and Moët & Chandon, among others, who all put their own spins on the space. Here, take a look inside some of the new VIP suites inside Ashe: Emily Burack (she/her) is the Deputy Digital Editor for Town & Country, where she covers entertainment, celebrities, the royals, and a wide range of other topics. Before joining T&C, she was the deputy managing editor at Hey Alma, a Jewish culture site. Follow her @emburack on Instagram, Twitter, and other social media platforms. U.S. Open Cocktails Have Taken Over New York City The Best 2026 U.S. Open Merch to Shop Now Billie Jean King and Charles Schulz’s Friendship How UVA Tennis Became a Pipeline to the Pros