Your 2026 NFL Sunday Ticket pricing guide
Awful Announcing · Drew Lerner · 2026-08-24T13:04:23+00:00 · nguồn gốc
Football season is right around the corner, which means millions of NFL fans across the country are deciding whether or not it’s worth it to shell out hundreds of dollars for NFL Sunday Ticket, the league’s Sunday afternoon out-of-market package that gives subscribers access to Sunday afternoon games not normally available in their local market.
Since transitioning from DirecTV to YouTube in 2023, pricing options for Sunday Ticket have only become more convoluted. There are different prices for new and returning users. There are a variety of bundles that include Sunday Ticket at different price points. Users can pay for the entire subscription either upfront or in installments. Students, military, and first responders can get discounted rates. It’s a jumbled mess that needs sorting through.
Luckily, we at Awful Announcing have you covered. Below you’ll find the many different options for subscribing to NFL Sunday Ticket this upcoming season, sorted by new/returning users, bundles, and special discounts. And if you’re interested, you can find the nitty-gritty of each option, including detailed terms and conditions, on YouTube’s website here.
Base Price
Before we begin, let’s go over the base subscription price for YouTube TV without any discounts or special offers. In all likelihood, you should not be paying this price no matter what. There will almost certainly be some sort of discount or offer below that applies to you. But for the sake of a baseline, here is the advertised price for NFL Sunday Ticket:
- $480 per year or $60 per month for eight months (for subscribers without a YouTube TV subscription)
- $378 per year or $47.25 per month for eight months (for subscribers with a YouTube TV subscription)
To reiterate, you should not pay full price for NFL Sunday Ticket, even if you’re a returning user. Let’s get into how you can take advantage of the offers currently available for the out-of-market package.
New Users
As usual, the best deals for NFL Sunday Ticket are offered to new users. (Though there are some even more affordable plans for certain people, which we’ll get to later.)
New users can purchase NFL Sunday Ticket for $240 per year or $30 per month for eight months. The price is the same regardless of if you are an active YouTube TV subscriber or not. However, new users can bundle NFL Sunday Ticket with a YouTube TV subscription and receive a reduced rate for YouTube TV. These discounts vary based on what YouTube TV plan you select, but a new user bundling Sunday Ticket and YouTube TV’s Sports Plan can receive the Sports Plan for $54.99 per month for the first 12 months, a $10 per month savings.
But hold on, $240 isn’t the absolute lowest price a new user can purchase NFL Sunday Ticket for. If you happen to be a YouTube Premium subscriber (which is the ad-free version of YouTube), and you are also a YouTube TV subscriber, you can get Sunday Ticket for $204. This offer, however, is only available to YouTube TV subscribers who have the Main Plan. Skinny bundles are excluded.
And per the long list of offer terms and fine print on YouTube’s website, YouTube appears to be sending new-user offers of $204 per year to YouTube TV subscribers. So, if you’re a YouTube TV subscriber who has never signed up for Sunday Ticket and has not received this specific offer, it might be worth reaching out to YouTube support to see if you qualify.
Returning Users
Now, if you’re a returning user, there are still options that can get you in the low-$200s.
YouTube Premium subscribers who are returning NFL Sunday Ticket users can get $144 off the base price. That means $234 if you’re a YouTube TV subscriber or $336 if you’re not a YouTube TV subscriber.
And just like with some of the new-user offers, YouTube appears to be sending discounted rates directly to certain users. Even without a YouTube Premium subscription, YouTube has been emailing select returning Sunday Ticket users the aforementioned $234 (w/ YouTube TV) and $336 (w/o YouTube TV) rates. This author is among the cohort to receive these promotional emails from YouTube, so check your inbox to see if you received one.
If you haven’t, there’s still a way forward. Some people have reported receiving these offers after canceling their auto-renewal for the upcoming season. If you haven’t gotten an offer with the reduced rates, try canceling your auto-renewal and see if YouTube sends you a discounted price. If not, try reaching out to YouTube support directly for better rates.
Per the fine print on YouTube’s website, some users are receiving slightly worse offers — $282 (w/ YouTube TV) and $384 (w/o YouTube TV). It’s unclear if users with these offers have been able to negotiate down to the better rates, but they are still significantly more affordable than the base rates YouTube is advertising for the package.
Special Situations
If you’re a student, teacher, military member, veteran, first responder, or in the medical community, you are likely eligible to buy Sunday Ticket at a reduced cost.
Eligible students can get NFL Sunday Ticket at the lowest advertised price: $119 for the whole season. Students will need to verify their student status through SheerID. If you qualify as a student under their standards, this is by far the cheapest way to get Sunday Ticket.
Teachers, military members, veterans, first responders, or those working in the medical community can purchase NFL Sunday Ticket for $198 per year through the website ID.me. As with the student discount, you’ll need to verify that you’re a member of one of these groups. If you’re able to do so, this is your best bet for Sunday Ticket this season.
NFL RedZone
None of the prices above include access to NFL RedZone, the popular Sunday afternoon whip-around show. However, the channel can be purchased as an add-on to any of the above packages at varying price points. Typically, RedZone access adds about $40 per year to whatever subscription you choose.